I hope that you found last week’s Ted Talk by Lieutenant General Mark Hertling to be thought-provoking. I appreciated the Lieutenant’s analysis of America’s obesity epidemic, and his insights prompted me to think of the following:
How did this happen?
I am of the school of thought that each citizen’s healthful intentions have been manipulated, at least to a degree, by the processed food industry. Deceptive advertising is the root of this manipulation. The majority of consumers always scan the front side of the packaging for a food product or a beverage. However, more often than not, reading the front side of a product’s packaging can lead to an incomplete, even falsified idea of the ingredients the product actually contains. For instance, think about an individually packaged cup of yogurt. The front of the label probably boasts all sorts of health claims for this yogurt. Yet is yogurt really the only ingredient that this product contains? Or does it also contain added sugars, food colorings, artificial flavors, food additives, and a myriad of other chemicals? Trust me, if the product does contain these processed ingredients, the company is probably not going to be advertising it on the front of its food or beverage label. This is just one example that illustrates the importance of reading the ingredient label for each food and beverage product purchased. It takes only a few seconds to scan the label, while it ensures the purchase of the most nutritious product. Reading an ingredient label is one of the most empowered acts that a consumer can engage in at the supermarket!
Until Next Week… Plan Well, Pack Well, Live Well,