Let the countdown begin for Oreo lovers… in less than a week, Oreo’s new brainchild, Oreo Thins, will be available for purchase in the United States. Evidently, these Oreo Thins taste the same as their surviving ancestors, the original Oreo Cookie. It appears as though the only meaningful difference between the two cookies from a nutritional point of view is the number of calories. Three Oreo Cookies boast 160 calories, while four Oreo Thins boast 140 calories. So why would Mondelez International Incorporated create this skinnier spin on an old American favorite, and why would they do it now? (Choi).
Senior Brand Manager Patty Gonzalez addressed these questions by stating “At Oreo, we know that some of our fans have grown up and that their tastes have grown up too. The crisp and delicate texture of Oreo Thins was specially designed for fans who love the taste of Oreo but are looking for a more sophisticated cookie” (Putnam). Personally, sophistication and Oreos are two words that I would never, ever put in the same sentence, but to each his or her own.
According to the Business Insider, “the Oreo Thin package weighs 10.1 ounces while the original Oreo package weighs 14.3 ounces” (Garber). However, it is interesting to note that the Associated Press claims the pricing of a container of Oreo Thins and a container of Oreos will be equivalent (Choi). Exploring the optics in this scenario would lead me to believe that Mondelez International Incorporated is more determined to generate a larger profit for themselves than elevate their cookies to appeal to a mature audience. The premise of this deduction could be valid for two reasons:
1. In 2014, Oreo Thins graced the market in China after cookie sales had begun to dwindle (Choi).
2. Cookie sales also dwindled in the U.S. in January, February, and March of 2015 (Choi).
How does the skinny on Oreo Thins sit with you?
Until Next Week… Plan Well, Pack Well, Live Well,
Choi, Candice. “Oreos get thin, going for ‘sophisticated’ air.” Associated Press. 6 July 2015: Associated Press. Web. 7 July 2015. <http://bigstory.ap.org/article/1d13badff94b4397beb39179b5c12d2d/oreos-get-thin-going-sophisticated-air>
Garber, Jonathan. “Here is something Oreo hopes you don’t notice.” Business Insider. 7 July 2015: Business Insider Incorporated. Web. 7 July 2015. <http://www.businessinsider.in/Here-is-something-Oreo-hopes-you-dont-notice-/articleshow/47977957.cms>
Putnam, Lindsay. “Skinny Oreos are a Double Stuf lover’s worst nightmare.” New York Post. 6 July 2015: NYP Holdings, Incorporated. Web. 7 July 2015. <http://nypost.com/2015/07/06/skinny-oreos-are-a-double-stuf-lovers-worst-nightmare/>